Remember during MCO time, many business owners suddenly realise digital marketing damn important, right? So cepat-cepat, everyone go online, but mostly just focus on Facebook only. They think, "Wah, I do social media marketing, means I got online presence liao!"

Social Media is Just One Part Only

Actually hor, many people still don't use or seldom use social media one. Some people don't like to use Facebook or Instagram because of personal reasons or privacy concerns.

Think about it lah, even if you see a tempting ad on Facebook, what's the next step? We all trusted Google more than Facebook mah! Don't you also, same like us, close the Facebook app and open Google to search more info? Maybe you search for the product, the company name, or read Google reviews to gain trust and confidence. 

The Importance of Search Engines

Search engines are the most important fortress for SMI and SME businesses. Should be the first thing to build actually. If your business cannot be found on Google, very susah lah.

In Malaysia, over 80% of internet users use search engines to find information. But maybe only 60% actively use social media. So if you're only on Facebook, you're missing out on a big chunk of potential customers leh.

By doing proper SEO (Search Engine Optimization), your website can appear on the first page of Google. More people will click, more people will buy. Plus, having your own website and good search rankings make your business look more legit and professional mah.

But then you think, "Aiyoh, hiring in-house staff to do SEO, SEM, website maintenance—sure expensive one!" Need to pay salary, benefits, training, all add up leh. Maybe need to hire multiple people somemore. End up cost you so much money every month. The fact is, the average monthly salary for Digital Marketing Manager jobs in Malaysia ranges from RM 6,550 to RM 9,050.

If you engage a digital marketing agency, the cost is usually lower and more affordable. You get a whole team of experts working for you, but you don't have to pay for their EPF, SOCSO, or annual leave! They already got experience and tools, so can save you time and money. More value for money lah. For instance, TREEY® only charge less than RM6000/month for managing client's Google Ads + YouTube Ads + GDN (Google Display Network) + Facebook Ads + Instagram Ads!! 

Don't forget other channels also. Got email marketing, content marketing, Google pay-per-click advertising—these all can help you reach more people. Not everyone is on social media, so must diversify lah.

And you know ah, a lot of people use their phones to go online nowadays. So make sure your website is mobile-friendly, or else people will get frustrated and leave. But today, many businesses still don't even bother to invest a website. They thought a Facebook fan page is sufficient, haha......

At the end of the day, relying only on Facebook is like putting all your eggs in one basket. What if Facebook suddenly change their algorithm or policy? Then your reach sure kena affected one. Better to have a multi-channel approach.

Digital Marketing Agency

So ah, consider engaging a professional digital marketing agency to help you. They can tailor a strategy that suits your business, cover all the angles, and help you get more customers—all at a cost that's more affordable than hiring full-time staff. 

P/S: This article is written in Manglish, on purpose to fit into our unique Malaysian culture. Why like that? Simple lah, to connect with web visitors who prefer this style.

About The Author

A minimalist and workaholic lor. Enjoy solo morning Hollywood movies in less crowded cinemas—best time, less people! Self-proclaimed boring middle-aged guy—no smoking, no drinking, no karaoke, no nightlife. Shiok to the max when helping clients improve their SEO and Google Ads rankings. That's me from TREEY®.