马来西亚工厂老板,别忘了自己也是一个品牌!

Treey Consultancy, Google PartnerUpdated 1 min read

塑胶包装品工业

90年代,我们经营塑胶包装品工业。在过去数十年间,我们曾是国产摩托车人造皮座垫合约生产商,国产车内急救包合约生产商,国际知名化妆品牌的PVC透明包装袋生产商,这些都曾是我们的荣誉,我们的身份。

但是,无论过去或现在,谈这些都没用,因为我们的身份一文不值。 随着环保意识的日益强烈,塑胶包装品似乎渐渐成为了一个被时代遗忘的角落。我们的产品被视为环保的公敌,我们的工艺被标签为夕阳企业的代名词。 但我要强调的,并不是因为环保,而是我们自己的问题。

经营品牌

过去,我们只为别人的品牌形象而活,从未规划和优化自己的企业品牌,失败告终或成为夕阳企业是实至名归的。我们忘记了,我们不只是一个生产商,我们也是一个品牌,一个有故事,有高技术含量,有价值的品牌。

即使它不是最强了,可是我们都不会忘记Nokia的好。但,你知道吗?Nokia 最初在1865年作为一家纸浆磨坊开始,后来进入橡胶和电缆业务,直到1960年代才进入电信行业。2000年代初,Nokia是全球最大的移动电话制造商,但随后由于智能手机的兴起而失去了主导地位。在一系列的企业重组后,Nokia现在主要集中在为电信网络提供设备和服务。直到今天,Nokia这品牌还有价值。截至2023年7月,它的市值为231.6亿美元,这使得Nokia成为全球市值排名第774的公司。

资讯时代

工厂结业后,2012年我们投入营销顾问事业,我们对接工厂老板,强调资讯时代对品牌和网络营销的依赖性。很多老板以为要做强品牌、做好数码广告就需要庞大开销。实际上,其费用就如同聘请一位有能力的销售员罢了。大有大做,小有小做,都好过没做。欢迎比较我们互联网营销服务https://treey.my,我们更加了解厂家和制造业该如何在网络时代提升竞争力。

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