About TREEY® · Since 2012 · Google Partner since 2019
Why is it called TREEY®?
More sales from Google, 24/7. TREEY® stands for the TREEY® Framework: Top, Review, Effectiveness, Efficiency, Yield. Our goal is to give you a 24/7 top salesperson on Google: whenever a buyer searches for what you sell, your business shows up first and the enquiry comes to you.
- Since 2012
- Google Partner ID 4372791669
- Max 2 clients per industry
- Most clients 5+ years, no contract
- Team 4, led by Joe Ngai
- Based in Kuala Lumpur
Our method
The TREEY® Framework
Google Ads is your salesperson. TREEY® is the manager who trains it, checks its work and keeps it selling for you. Searchers rarely look past the first few results. If you're not at the top, rivals get the customer.
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T · Plant the seed
Top
Dominate Google's top page fast and show up as often as possible on high-intent searches, for new and existing clients.
In practice: the right keywords and buyers from day one. Once Google approves your ads, we aim to have them showing within 2 hours.
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R · Grow upward
Review
Frequent account checks, so nothing drifts and every change is backed by data.
In practice: Joe's team monitors accounts throughout the day with no fixed 9-to-5 hours, treating every client's account like their own business.
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E · Spread the branches
Effectiveness
Steady, high-quality leads at a healthy return on ad spend (ROAS).
In practice: ROAS is measured on your real sales records. We aim for 4X+ for traditional businesses; if we can't get there, we say so.
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E · Prune
Efficiency
More from the same budget: lower CPC, higher conversions.
In practice: better CTR, Quality Score and ad rank, fine-tuned frequently.
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Y · Bear fruit
Yield
The milestone: a 24/7 top salesperson trained by the TREEY® Framework, working like an automatic lead generation machine.
In practice: it's why clients stay with no contract.
Our story
From a packaging factory to a Google Partner agency
- 1999
Joe Ngai joins his family's plastic packaging business, just as Google is starting out, and learns what owners really want: results.
- 2005
Seeing search change business, Joe pays about RM7,000 for a website and SEO. The results match a Yellow Pages ad, so he learns digital marketing himself. Same year, he starts a furniture fabrication company.
- 2010–2012
Smartphones and Facebook take off in Malaysia. Selling online, Joe's furniture business skyrockets.
- 2012
Seeing digital marketing as his passion and the next boom, Joe winds down furniture and trademarks TREEY®. From day one: no contracts, 2 clients per industry.
- 2013
Treey Consultancy opens, coaching business owners 1-on-1.
- 2016–2018
Coaching becomes seminars. Students start asking TREEY to run their marketing, and the first managed clients join.
- 2019
TREEY stops coaching to focus on web design, SEO and Google Ads management. Badged Google Partner, 16 May 2019.
- 2024
Incorporated as TREEY Sdn. Bhd. Launches GEO and AEO, so clients get recommended by AI too.
"I spent years in manufacturing, paying an agency that didn't deliver. TREEY is the agency I wished I had: honest, fast, and judged by results."Joe Ngai, Founder, TREEY®
Joe isn't a digital marketer by training. He's a businessman who has run B2B and B2C businesses and paid for ads with his own money, so he knows what really brings in sales, not just the theory.
What we promise
How we treat every client
No contracts
Month to month. Most clients stay 5+ years, one since 2017.
Direct specialist access
No middleman. The person you talk to is the Google Partner specialist managing your ads.
2 clients per industry
Every site we run ads for carries a TREEY footer link, so it's easy to check.
Zero fee on ad spend
You pay Google directly. We charge a flat monthly fee, never a % of your budget.
Who we serve
Business owners first, agencies too
For businesses
Malaysian and Singapore companies selling by quotation or online that want more enquiries from Google Ads, SEO and AI search.
For agencies
Agencies without in-house Google Ads or SEO. We work as your disclosed B2B partner.
Legit. Registered. Recognised.
Company details
- Company
- TREEY Sdn. Bhd. 202401021708 (1567557-A)
- Operating since
- 2012 · Treey Consultancy 2013 · Google Partner 2019 · Sdn. Bhd. 2024
- Trademark
- TREEY®, MyIPO No. 2012021464, Class 35, since 19 Dec 2012
- Google Partner ID
- 4372791669
- Bank
- Maybank, A/C ending 7615 (full number on your invoice)
- Official contact
- +60 16-238 3642 (WhatsApp)
Anyone asking you to pay a different account, or messaging from another number, is not TREEY®. Verify on our official WhatsApp first.
FAQ
Questions about TREEY®
What does TREEY stand for?
The TREEY® Framework for Google Ads: Top, Review, Effectiveness, Efficiency, Yield. Its goal is a 24/7 top salesperson for each client: showing up first on high-intent searches and bringing in sales.
Why is TREEY named after a tree?
Treey means full of trees. We grow each client's business like a tree: rooted first, taller every season. We glow when you grow. (We don't sell trees.)
What is the TREEY Framework?
Top: dominate Google's top page on high-intent searches. Review: frequent, data-backed account checks. Effectiveness: steady, quality leads at a healthy ROAS. Efficiency: more from the same budget. Yield: a 24/7 top salesperson that keeps working.
What does TREEY do today?
Web design, SEO and Google Ads management, plus GEO and AEO since 2024, so businesses rank top on Google and get recommended by AI tools like ChatGPT and Gemini.
Who founded TREEY?
Joe Ngai, who trademarked TREEY® in 2012. TREEY coached owners 1-on-1 from 2013, ran seminars from 2016 to 2018, and has managed web design, SEO and Google Ads since 2019.
Is TREEY a registered company?
Yes. Trademarked in 2012 (MyIPO 2012021464), Treey Consultancy in 2013, TREEY Sdn. Bhd. in 2024 (202401021708, 1567557-A). Google Partner since May 2019 (ID 4372791669).
Who manages my Google Ads account?
Joe Ngai leads every account with a remote team of 4. Joe is your contact; the team covers when he's away.
Does TREEY work with other agencies?
Yes, as a disclosed B2B partner for agencies without in-house Google Ads or SEO.
Where is TREEY based?
Kuala Lumpur, serving clients across Malaysia and Singapore.
WHATSAPP TREEY® NOW
Talk directly to the specialist who runs your account.