What's Auction Insights? 3 Most Important KPIs in Google Ads
In TREEY®, we guarantee your Google Ads will start dominating in the most important 3 metrics in as fast as 7 days!
Boss, imagine you're one of the stall owners at a crowded pasar malam. Each stall (advertiser) wants the best spot so the crowd flocks there first. Here’s how the 3 key metrics match up with the hustle:
- Impression Share: This is like how often your stall is actually set up at the pasar malam. If you’re not there, nobody can see you or buy anything from you. Low impression share? It’s like not even showing up!
- Top of Page Rate: Now, being at the pasar malam is one thing, but having a stall near the entrance is another. Top of page rate reveals how often your ad gets those front spots before people wander deeper into the market. More eyeballs on your stall, more chances for business.
- Absolute Top of Page Rate: Here’s the VIP seat: being the first stall everyone sees the moment they step in. It’s that enviable spot that guarantees the most visitors, the most action, and the biggest potential haul.
Take a look at the sample Google search result for “laundry business.” You’ll notice 3 main zones:
- Absolute Top of Page (Orange zone)
- Other Top of Page Ads (Green zone)
- Organic Results/SEO Results (Red zone)
Impression Share (Least Critical, But Still Important)
- What it is: Out of all the possible times your ad could have been shown, how often did it actually appear?
- Why it matters: If your ad doesn’t show up enough, you’re missing potential customers. A low impression share might mean your budget is too small or your bids are too low.
Top of Page Rate (More Important)
- What it is: This one tells you how often your ad shows up at the top 4 of Google Ads—like grabbing the front row at a concert.
- Why it matters: Ads at the top of the page catch attention first. The higher your spot, the higher your chances of getting those clicks. It’s prime real estate, and all advertisers hustling to claim it.
Absolute Top of Page Rate (The VIP of Metrics)
- What it is: The top ad—how frequently your ad takes the number one spot. This is the best chance to be seen first before any other ad or organic result.
- Why it matters: It maximises clicks and conversions because people see you immediately.
Google Ads Case Study
CS Laundry System is one of our valued clients. While we cannot guarantee that the Google Ads we manage will always rank at the top due to market dynamics, we commit to delivering a detailed report that proves our performance. This report will demonstrate your ads' competitive performance, showcasing top rankings, high impression share, and leading absolute top of page rates against rivals.
This is Auction Insight of for the same keywords [Coin laundry business] as shown above.
With a 100% impression share and a 95.53% absolute top of page rate, our client's Google Ads ("You") dominating the ads space for this keyword, significantly outperforming all competitors.
- 100% Impression Share: Our ads appear every single time someone searches for this keyword. This indicates perfect visibility and a strong bidding strategy that ensures your ads are never missed.
- 95.53% Absolute Top of Page Rate: Nearly all of our impressions are in the most coveted spot—right at the top of the page. This prominence not only increases the likelihood of clicks but also establishes a dominant presence over competitors who are managing less than 1% in this metric.
- Position Above Rate: Our ads ("You") dominates the top position, appearing above all competitors consistently, except for 2 rivals, where a very small percentage of the time (1.09% and 0.52%, respectively), their ads may appear above ours. However, this is minimal and confirms our ads hold the highest position in nearly every search instance.
Here's how TREEY® can capitalize on this for your Google Ads:
- Priority Visibility: Ensuring your ad isn’t just on the first page, but at the very top, increases the likelihood of clicks and engagement. This is vital in competitive industries like the coin laundry business, where standing out instantly can be the difference between a customer choosing you or scrolling by.
- Focused Bidding Strategies: TREEY® employs strategic bidding techniques that prioritize achieving the 'absolute top of the page' placement. Unlike some agencies that may spread bids to simply get on the page, TREEY® specifically targets the top to maximize visibility and impact.
- Quality and Relevance: Getting to the absolute top isn’t just about high bids. Google also considers the quality and relevance of your ads. TREEY® crafts ads that are not only eye-catching but also highly relevant to your audience, increasing both quality scores and your ad's chances of achieving top placement.
- Continuous Optimization: The job isn’t done once the ad reaches the top. TREEY® continuously optimizes ads based on performance data to keep them performing strongly, ensuring that your ads don’t just reach the top but stay there, maximizing your investment.
By focusing on the absolute top of the page rate, TREEY® ensures that your ads get prime real estate on Google searches, bringing more eyes and potential business to your coin laundry venture or any other business that requires clear visibility and quick customer acquisition.
Would you like a demo on how TREEY® manages these campaigns differently from others? Contact us now.
Disclaimer: The results shared in this article are based on past campaigns managed by TREEY®. Specific strategies and techniques used to achieve these results are proprietary and are not disclosed in this publication. Performance can vary by industry, market conditions, and other factors. Past performance is not indicative of future results.
About The Author
TREEY® elevates brands' online presence with SEO and Google Ads expertise since 2012. We work with only 2 companies per industry, helping them outrank most competitors on Google Ads. No management fees on ad spend—just results, ethics, and zero conflicts of interest!
