Top Rankings, Increased Traffic: Yee Hup's Polystyrene SEO Case Study


Yee Hup Foam & Packaging Industries Sdn Bhd is a leading Malaysian supplier of polystyrene foam, EPS foam, Geofoam and other packaging materials. With a commitment to both quality products and a strong online presence, the company has seen remarkable success through leveraging Google Ads & SEO strategies. 

The Challenge: Single-Page Success

One of the most impressive aspects of Yee Hup's SEO achievement is that they compete with multi-page websites that traditionally have an advantage in search rankings. Multi-page websites offer more content depth, allowing for broader keyword targeting and internal linking structures. Yee Hup overcame this challenge by:

  • Laser-Focused Optimization: The single-page landing page was meticulously optimized around the core keywords, ensuring maximum relevance.
  • Compelling Content: Despite the single-page format, the content was informative and addressed user search intent effectively.
  • Strategic Backlinking: Focused efforts on acquiring high-quality backlinks compensated for the lack of internal linking on a single page.

Local SEO Strategies

Yee Hup addressed these challenges by:

  • NAP Integration: Integrating the company's Name, Address, and Phone number (NAP) prominently on the landing page and ensuring consistency across the web.
  • Google My Business Optimization: Claiming and optimizing the company's Google My Business profile for better local search visibility.
  • Location-Specific Content: Incorporating references to Malaysia and potentially specific cities, where applicable, throughout the landing page content.

SEO Results

Yee Hup's SEO strategy focused on the following high-value keywords, reflecting strong search intent in the Malaysian market:

Keywords Real-Time Results Client
Polystyrene Malaysia Click Here Landing Page
Polystyrene Supplier Malaysia Click Here Landing Page
Polystyrene Foam Malaysia Click Here Landing Page
Polyfoam Malaysia Click Here Landing Page
Polyfoam Supplier Click Here Landing Page
Polyfoam Supplier Malaysia Click Here Landing Page
Geofoam Malaysia Click Here Landing Page
Geofoam Supplier Malaysia Click Here Landing Page
EPS Foam Supplier Click Here Landing Page
EPS Foam Supplier Malaysia Click Here Landing Page
EPS Foam Malaysia Click Here Landing Page

Since the implementation of this SEO strategy in 2018, Yee Hup has experienced:

  • Top Rankings: The website consistently ranks at the top of SERPs for the targeted keywords.
  • Increased Impressions: Thousands of organic impressions are generated each month due to high search visibility.
  • Significant Click-Throughs: The improved rankings have led to a substantial increase in organic traffic and leads. 

Key Takeaways

Yee Hup's success highlights the importance of:

  • Thorough Keyword Research: Identifying the right keywords is essential for targeting relevant search traffic.
  • Optimized Website: Content, meta tags, and other elements need to be aligned with target keywords.
  • Authority Building: Backlinks and valuable content demonstrate industry expertise.
  • Ongoing Monitoring: SEO is an iterative process, and success comes from continual tracking and adjustment.

Ready to illuminate your brand's digital presence and rise above the competition? Contact us 0162383642 today to discover how we can tailor a customized SEO strategy to suit your unique business needs and help you achieve unparalleled success in the ever-evolving digital landscape.

Disclaimer: SEO is a dynamic field. Rankings can fluctuate over time due to algorithm changes and competitor activity.