Xiaohongshu Content Marketing

Xiaohongshu is one of the hottest traffic platforms right now. It offers precise targeting and high user engagement, making it a goldmine for brands looking for organic reach. However, many businesses struggle with common issues such as low traffic, expensive KOL collaborations, and ineffective content strategies.

TREEY®'s successful Xiaohongshu cases (e.g., "What industries are my friends in who earn over RM100K a month?" and "9 Steps to Register a Trademark in Malaysia") prove that you don’t need to spend a single cent to make your posts go viral—if you use the right tactics.

How to Leverage Xiaohongshu for Free Advertising?

1. Understand Xiaohongshu's Algorithm: How Free Exposure Works

Xiaohongshu's traffic distribution isn't random. It relies on an AI-driven recommendation system that first tests your content with a small audience. If this initial group shows high engagement (longer reading time, more likes, comments, and shares), the system will push your content to a wider audience, creating a snowball effect.

If your post gets little to no engagement, the platform will treat it as low-quality content, and it will quickly get buried.

To get free exposure, focus on:

1. Valuable content that keeps users engaged
2. A highly attractive title that encourages clicks
3. An active comment section to sustain platform recommendations

2. Content Strategy: Writing Posts That Users Want to Engage With

(1) What Types of Content Go Viral?

Users on Xiaohongshu prefer authentic, relatable, and problem-solving content rather than direct ads. The best-performing posts often fall into these categories:

• Informative Guides (e.g., "9 Steps to Register a Trademark in Malaysia")
• Comparison Posts (e.g., "Entrepreneur vs. Employee: Who Reaches RM100K Faster?")
• Personal Experiences (e.g., "I Used XX Product for 3 Months, and Here's What Happened")
• Behind-the-Scenes Insights (e.g., "The Hidden Truth About Making Money in XX Industry")

TREEY®'s post "What industries are my friends in who earn over RM100K a month?" went viral because it sparked curiosity and discussion, leading to high user engagement and free organic reach.

(2) How to Write Click-Worthy Titles?

Your title determines whether people will stop scrolling and click on your post. Use these proven formulas:

• Question-Based: "Why is XX Product So Popular? Here’s the Truth!"
• Step-by-Step Guide: "9 Steps to Register a Trademark in Malaysia—Save Time & Money!"
• Comparison Style: "Regular People vs. Rich People: The Mindset Gap You Need to See!"
• Exclusive Insider Tip: "What No One Tells You About XX Industry—Revealed!"

(3) Eye-Catching Covers: First Impressions Matter

Your cover design directly impacts click-through rates. TREEY®’s cases use:

• Bold, readable text on a clean background to grab attention
• High-contrast colors to stand out in the feed
• Local elements (e.g., Malaysian flag) to attract the right audience

3. Comment Section Strategy: Keep Your Post Alive & Trending

A highly interactive comment section signals to the algorithm that your post is valuable. Here’s how to maximize engagement:

1. Seed Comments to Start Conversations: If no one comments, use secondary accounts or ask friends to leave thought-provoking comments (e.g., "Is this industry really that profitable?").
2. Encourage User Interaction: End your post with a direct question like "Do you think XX product is worth it?" or "Would you consider starting a business in this industry?".
3. Respond Quickly to Keep the Discussion Going: The more active your comment section, the longer your post stays in the recommendation feed. Engage with users by asking follow-up questions to encourage longer discussions.

4. Leverage Social Sharing: How to Get Users to Promote Your Content for You

• Trigger "Bragging" Behavior: Posts like "XX Product Transformed My Skin in 3 Months—Friends Asked Where to Buy It!" naturally encourage people to share.
• Offer Valuable Information: Practical guides like "9 Steps to Register a Trademark in Malaysia" get bookmarked, shared, and sent to friends who need the information.
• Use Trending Hashtags: Adding 3-5 relevant hashtags (e.g., #MalaysiaBusiness #EntrepreneurLife #BrandMarketing) increases your chances of appearing in search results and reaching more people.

Xiaohongshu Marketing FAQ (Frequently Asked Questions)

Q1: I’ve posted multiple times, but I’m not getting traffic. What’s wrong?

A: Check these three key factors:

1. Is your title attention-grabbing? (Use the formulas above)
2. Does your content feel too much like an ad? (If it reads like an infomercial, users won’t engage)
3. Are you actively engaging in the comment section? (Low interaction = Low visibility)

Q2: Can a Xiaohongshu post go viral without paid ads?

A: Absolutely! TREEY®’s viral cases were 100% organic. If your title is compelling, cover is visually striking, content is valuable, and comment section is active, the system will naturally push your post to a wider audience.

Q3: Do I need to work with KOLs to succeed on Xiaohongshu?

A: No. While KOLs can boost exposure, they are costly. For SMEs, the best strategy is creating high-quality content that Xiaohongshu naturally recommends for free. TREEY® has proven that a well-structured post can generate traffic without spending on influencers.

Q4: What tools can help improve my Xiaohongshu marketing strategy?

A:

• AI Content Generators: Helps generate titles, descriptions, and captions
• Data Analytics Tools: Tracks trending topics and content performance
• Bulk Posting Tools: Ensures consistent content output to keep your account active

Make Xiaohongshu Your Free Advertising Engine

Mastering Xiaohongshu’s content strategy can lead to viral growth without any ad spend. The key takeaways are:

1. Create content that users find valuable
2. Use compelling titles to drive clicks
3. Keep the comment section active to sustain momentum
4. Encourage social sharing to multiply your reach

With the right tactics, you won’t need to pay for ads—Xiaohongshu will promote your content for free.

About The Author ~ TREEY®

We elevate brands' online presence with SEO and Google Ads expertise since 2012. We work with only 2 companies per industry, helping them outrank 90% of competitors on Google Ads. No management fees on ad spend—just results, ethics, and zero conflicts of interest!