If you've ever received a call from a so-called Google Ads Account Manager, you might have thought, "Wow, Google is personally helping me optimize my ads!"

But let’s be real—most of the time, these calls are more of a sales pitch than actual expert advice. And if you're not careful, you might end up burning your ad budget faster than a firecracker on Chinese New Year.

Google Ads Account Managers

These are Google employees (or sometimes third-party contractors) who reach out to advertisers, offering “free” optimization advice. They usually call when:

• You’ve spent a decent amount on Google Ads.
• You’re running multiple campaigns and Google sees room for budget expansion.
• Google wants you to test new features (like Performance Max, Smart Bidding, etc.).

They often pitch changes like:

• Switching to broad match keywords (which can increase spending).
• Turning on Smart Bidding (like Maximize Clicks/Conversions)—often without full transparency.
• Launching Performance Max campaigns (which reduces advertiser control).
• Increasing budgets to “unlock more opportunities.”

The Hidden Agenda: Why You Should Be Careful

While they position themselves as helpful advisors, their real goal is to get you to spend more. Here’s why:

❌ They work for Google, NOT for you – Their advice benefits Google’s ad revenue, not necessarily your ROI.
❌ They push automated bidding & broad match – This can increase your ad spend without guaranteed results.
❌ They don’t consider business strategy – Unlike agencies, they don’t focus on your profitability, just ad performance in Google’s ecosystem.
❌ They lack deep campaign insights – They only see basic account data, not your actual conversion funnel, margins, or business goals.

The Illusion of “Expert Advice”

Google Ads Managers claim to help optimize your campaigns, but the reality is that their advice often leads to unnecessary spending. A perfect example? Performance Max campaigns. They love pushing advertisers into Performance Max, making it sound like a magic bullet. But in reality, if you don't have a clear conversion goal, you’re just throwing money into the wind.

Here’s what they won’t tell you:

• Your budget gets funneled into mobile apps, random placements, and low-converting sites.
• No transparency on where your ads actually appear.
• No proper control over specific audience targeting.

They're not special. Most 'specialists' are just script readers—ask more, and you'll hear, 'Let me check with my superior.' Try it.

Google Ads Acccount Manager Overreach

I’ve dealt with this firsthand. One of Google’s so-called Digital Marketing Campaign Specialist (devindevin@google.com) directly contacted me and my client, suggesting unnecessary changes to their Google Ads campaign and creating confusion.

When I confronted them, it became clear they didn’t really understand the client’s goals, nor did they bother checking our existing strategy. Instead, they just pushed generic best practices, completely disregarding the nuances of our industry.

Why I Reject Google Ads Account Manager

I had to send a firm response to make it clear that their interference wasn’t needed. Agencies spend years refining campaign strategies, understanding real data, and optimizing for actual results, not just what Google wants to push.

And no surprise—on the same day, my client, who had been engaging our digital marketing service since 2022, received the email from the ever-so-helpful Google Account Manager and decided to stop our service immediately. Thanks, Mr. Devin!

What Can You Learn from This?

1. Always question advice from Google Ads Managers. Their primary job is to get you to spend more, not necessarily to improve your ROI.
2. Be skeptical of Performance Max. If your goal isn’t clear-cut, you’re likely just feeding Google’s machine.
3. Control your own campaigns. If someone outside your team suggests major changes, ask for data-backed proof before making any moves.
   

Beware of Free Advice

When something is “free” from Google, remember—you’re the product. If you want real, performance-driven strategies, trust actual experts who work in the field, not someone reading from a playbook designed to increase Google’s revenue.

Let me ask you this: How has TREEY® survived 13 years without a single contract? Simple. We deliver cost-saving results and long-term trust. If we were reckless, wasting our clients’ money on nonsense strategies, we’d be out of business. No contract means we have to prove our worth every single month. Do you think we’d risk our clients or our own business by following bad advice?

Next time a Google Ads account manager calls, think twice before blindly implementing their suggestions. 

Conversion Tracking

Last but not least, let's talk about installing Google’s conversion for "better results." Sounds logical, right? But here’s the thing—they don’t know my client's business, goals, or how the leads actually convert.

Why Google Pushes conversion tracking? Google loves more data. The more conversion tracking you install, the more their algorithm "learns", adjusting bids and placements based on what it thinks works. Their logic? If Google sees more conversions, it can optimize better.

But here’s the catch—they don’t care if those conversions are actually valuable to you.

We didn’t install Google Ads conversion tracking for that account because our client’s leads come from WeChat, not WhatsApp—since their target customers are from Mainland China, where WhatsApp isn’t commonly used. Mr. Devin, savvy?!

About The Author ~ 

TREEY® elevates brands' online presence with SEO and Google Ads expertise since 2012. We work with only 2 companies per industry, helping them outrank 90% of competitors on Google Ads. No management fees on ad spend—just results, ethics, and zero conflicts of interest!