Google Ads Is Useless Because It Doesn’t Convert Sales!

We Always Hear This: 'Google Ads Is Useless, Not Worth It' – Is It True? Let’s be real, if you don’t even have Google Ads bringing in quality customers to discover your services, how will they even find you in the first place when they google?
High CTR ≠ Conversions
Just because people are clicking doesn’t mean they’re buying. If the landing page or offer doesn’t match their expectations, the traffic is wasted.
Fix:
- Audit your landing pages. Do they have clear CTAs (Call-to-Actions), pricing, or easy-to-fill inquiry forms?
- Add testimonials, guarantees, or urgency (e.g., limited-time discounts).
Misaligned Keywords
Some keywords might be informational, not transactional. For example if you owned a book printing company, such keywords “how to do booklet printing” brings clicks but not paying customers.
Fix:
- Focus on commercial intent keywords like “booklet printing near me” or “booklet printing price.”
Location Mismatch
If clicks are coming from users outside your service area, they won’t convert to sales.
Fix:
- Tighten geo-targeting to regions where your business operates.
Price Sensitivity
If competitors are cheaper, potential customers may click your ad but go with someone else.
Fix:
- Showcase why you're worth the price: better quality, faster delivery, or unique offerings.
Poor Follow-Up
Leads from ads might not turn into sales if response time is slow or sales teams don’t close deals effectively or even willing to follow up.
Fix:
- Have a quick response system for inquiries, ideally within minutes. Use automated tools or CRM systems to follow up.
What Actually Helps Sales?
These strategies align with user intent, targeting people who are actively searching for your services. By increasing visibility, improving ad performance, and guiding leads to conversion, you’re creating a smoother path to sales.
While Google Ads alone doesn’t guarantee sales, it brings highly qualified traffic. The real magic happens when you pair these ads with strong follow-up processes—such as quick responses, competitive pricing, or compelling offers to close the deal.

About The Author
A minimalist and workaholic, putting in 10+ hours a day from home. Enjoys solo morning Hollywood movies in less crowded cinemas. Thrives on the challenge of improving clients' SEO and Google Ads rankings. About TREEY®.