Why TREEY® is Not a Certified Google Partner (And Why That Benefits You)
Searching for a Certified Google Partner in Malaysia? Here’s Why You Should Reconsider.
If you’re looking for a Certified Google Partner in Malaysia, chances are you’re searching for an agency that knows how to run Google Ads efficiently. But what if we told you that not being a Google Partner is actually better for you as a client? Finally, TREEY® has deliberately chosen NOT to be a Google Partner—and here’s why that decision benefits your business.
What is a Google Partner, and Does It Matter?
A Certified Google Partner is an agency that meets Google’s specific requirements, including: ✅ Managing a certain amount of Google Ads spend every 90 days.
✅ Following Google’s best practices (a.k.a. what Google wants you to do).
✅ Maintaining an Optimization Score of 70% or more.
While that might sound good, it’s important to ask: who benefits more from this—Google or the client?
Why TREEY® Chose Not to Renew as a Certified Google Partner?
1️⃣ Avoiding Google’s Conflict of Interest
Google Partners are required to maintain a 70%+ Optimization Score, which often means blindly applying Google’s automated recommendations. But here’s the problem: Google’s recommendations are designed to maximize ad spend—not necessarily to maximize your ROI.
At TREEY®, we prioritize business results over Google’s profit margins. We don’t apply changes just because Google says so; we make strategic adjustments based on what actually grows your business.
2️⃣ No Bias Toward Google’s Preferred Strategies
Google encourages its partners to use bidding strategies that increase ad spend, even when they’re not the best choice for the advertiser. Many agencies blindly follow Google’s recommendations to maintain their Partner status, even if it means higher costs for their clients.
TREEY® fights against inflated CPCs and wasted ad spend by optimizing campaigns based on data and conversion insights, not Google’s internal goals.
3️⃣ No Pressure to Spend More Than Necessary
Google Partners must meet a minimum ad spend threshold every 90 days to maintain their status. This means some agencies pressure clients to spend more, even when it’s unnecessary.
TREEY® has no spending quota to meet. We recommend budgets based on your business needs, not Google’s requirements.
4️⃣ Total Freedom in Strategy & Execution
Being a Google Partner comes with restrictions: agencies are expected to follow Google-approved strategies. But as an independent agency, TREEY® has the freedom to test and execute strategies that actually work—without worrying about Google’s criteria.
We focus on maximizing impression share, targeting high-intent customers, and optimizing conversion rates—things that actually matter for business growth.
Should You Hire a Google Partner?
If you want an agency that follows Google’s playbook at the cost of your profits, a Certified Google Partner may be right for you.
But if you prefer a results-first, data-driven approach that focuses on profitability over ad spend, then TREEY® is the better choice.
🔹 We don’t work for Google. We work for you.
🔹 We don’t follow recommendations blindly. We follow what delivers ROI.
🔹 We don’t chase badges. We chase results.
👉 Ready to run a Google Ads campaign that prioritizes your business, not Google’s pockets? Contact TREEY® today.
About The Author ~
TREEY® elevates brands' online presence with SEO and Google Ads expertise since 2012. We work with only 2 companies per industry, helping them outrank 90% of competitors on Google Ads. No management fees on ad spend—just results, ethics, and zero conflicts of interest!
