Why Finding a Solid Digital Marketing Agency in Malaysia Macam Susah Je?

Boss, Malaysia got loads of digital marketing agencies until you can’t count, but finding one that really delivers? That's like searching for parking in Mid Valley on a weekend—tough lah! Many promise big-big but deliver little. So you really gotta keep those eyes peeled.

Things to Consider Before Hiring Digital Marketing Agency

Check these important things:

• Power or Not: Look at their past work. Good results? They can talk big.

• What They Do Best: Make sure they can do what you need. You need SEO king, request for proven top raking results they've done. Looking for Google Ads expert? Ask them to show you few "Auction Insights" report they are managing, not just anyone they claimed to be certified Google Partner! Below is an image of the Google Ads auction insights, showcasing how we have successfully positioned our client ("You" = Our Client's Google Ads) to outperform most competitors in two critical metrics: impression share and absolute top of the page rate.

  

• How They Charge: Get this straight. Is it one-lump sum, monthly retainer, or like low upfront cost but probably got hidden costs?

Every boss wants the best service but at pasar malam prices. Finding that kind of deal is like hunting for a unicorn! But we all know, you get what you pay for.

In the digital marketing world, if the price too good to be true, better double check. Cheap can sometimes mean cutting corners or inexperienced teams. Good quality work, especially in digital marketing, needs pro skills and solid effort, and that won't come for free.

Best is to find a balance—look for agencies with transparent pricing and solid testimonials. Maybe not the cheapest, but make sure they give you value for your money. Remember, investing a bit more upfront can save you from a headache later!

What headache? 3 examples,

1. Website Development

Going for the cheapest option in website development (Below RM2500) can be a bit like skimping on building materials for a house—initially looks okay, but soon enough, you’ll start seeing the cracks.

Low-cost websites often come with limited features and bandwidth, which might not cut it as your business grows. And if you need to revamp the site later, it’s practically like starting from scratch. 

So, better to invest a bit more at the start for a robust website that can handle what your business needs as it grows. Look for web development that offers scalability & good security. This way, your initial investment continues to pay off in the long run, and you won’t face double work or extra costs later. Like they say, "Sikit-sikit, lama-lama jadi bukit." Start strong, then no need to worry later, Boss!

2. Search Engine Optimization (SEO)

Boss! SEO isn't just about stuffing keywords into the backend of a website or making sure it looks good on the surface. It’s about deep knowledge of how search engines work and integrating this into every layer of the website—from architecture to content to user experience.

Did you know? Many designers and developers might know how to make a site look flashy or put in basic SEO tags, but their expertise stops there. They're not fully versed in the nitty-gritty of SEO that really boosts a site's visibility and ranking on Google. It's like having a car that looks nice but can't go fast.

So, for a business serious about its online presence, finding a professional who's not just a web designer but also an SEO expert is gold. This person understands both how to build a site that's beautiful and functional and how to optimize it for search engines effectively. They’ll ensure your website isn’t just a pretty face in the crowd but a strong competitor in search rankings.

Having someone who can do both design and SEO is ideal because they’ll ensure every part of your website is built with SEO in mind from the get-go. This way, your investment in SEO goes further, and you won't be caught in the cycle of constant redesigns and re-optimizations. 

So, do you think the qualified person will charge you CHEAP in this case?!

3. Google Ads Service

Ah, the world of Google Ads! Just like the buzz around SEO, every other agency claims to be a "Certified Google Partner" with "many years of experience." While those badges and years do matter, they're not the whole story, lah.

• Certification Verification: Anyone claiming to be a Google Partner should be verifiable. You can check their status directly on Google’s directory or ask for their Partner badge which includes a verification link.

• Experience Depth: Years of experience are good, but what really counts is the depth. Ask for case studies, client testimonials, and detailed campaign results that demonstrate their expertise and success.

• Specialization: Google Ads encompasses a lot, from search ads to display and shopping ads. Check if the agency specializes in the type of campaigns relevant to your business needs. More specialized knowledge usually translates to more effective campaigns.

• Transparency and Reporting: A good agency will keep you in the loop with regular, detailed reports that not only show performance but also explain what’s working, what’s not, and how they plan to adjust moving forward.

• Strategic Insight: Look for an agency that goes beyond just managing ads. They should offer strategic insights tailored to your business goals, helping to integrate Google Ads into your broader digital marketing strategy effectively.

• Budget Handling: They should be clear about how they handle budgets and billing. A trustworthy agency won’t shy away from discussing their fee structure and how they maximize your ad spend. Be smart! Read this [Rethinking Management Fees on Ads Spend].

The right partner can make a huge difference in getting you the ROAS you're after. So, like choosing a good durian, you need to look past the thorns and make sure it’s sweet inside!

In-House Marketers VS Outsourcing: Pros and Cons

Good Stuff About Keeping It In-House:

• More Control: You’re the boss in the house.

• They Get You: No need for long cerita, they know what’s up with your brand.

Not-So-Good Stuff:

• Costs More: Like paying for extra sambal, it adds up.

• Skill Got Limit: Sometimes, they might not juggle everything well.

Why Outsource Can Be Syok:

• Expert Moves: These guys breathe digital marketing.

• Jimat: Usually cheaper than hiring a full team.

Why Outsource Sometimes Can Be a Headache:

• Less Say: Your project is just one of many they handling.

• Hit or Miss: Results can be like durian, sometimes sweet, sometimes not.

Costs to Kira Before Outsourcing

Before you say ‘ON’ to an agency, think about these duit matters:

• Start-Up Fees: Some charge for just setting up your campaigns.

• Regular Bills: What’s the monthly damage? Or does it vary with your campaign’s success?

• Extra Charges: Always ask if got extra like for last-minute changes or more reports.

This guide will hopefully make you more chill when picking a digital marketing agency in Malaysia. Just keep it relaxed and make sure you choose the best match for your business. Looking for FREE digital marketing services? Try this,