Here's the thing, while all advertising is part of marketing, not all marketing is advertising.

Advertising

is more specific; it’s all about paying to get your message out there. You use ads to reach people directly and prompt specific actions like buying a product or signing up for a service. It's like buying a shoutout to make sure everyone at the party hears you.

Marketing

on the other hand, is the big picture. It includes advertising, but it’s also about building a strong brand, understanding your market, and creating long-term relationships with your customers. Marketing uses a mix of strategies like SEO, social media, content creation, and yes, advertising too, to create a positive image and reputation for your brand. It’s like planning the whole party, from the guest list to the playlist, to make sure it’s a hit!

Alright boss, let’s break down these differences between Google advertising and Google marketing, and then we’ll talk about the game plan to make the most of both later.

Google Advertising

What's This lah?

• This one straight to the point: pay to get your ads in front of eyeballs. Use Google Ads (old name, AdWords) to create all sorts of ads – text, image, video – that pop up when people browse on Google search, YouTube, and even on other websites and mobile apps through their ad networks, a.k.a GDN.

Action Plan:

1. Define Your Audience: Know your target market kao kao. Whether they’re young professionals, gamers, or big bosses, understanding who you're aiming for helps tailor your ads.
2. Setup Campaigns: Use Google Ads to set up different campaigns based on your goals like increasing website traffic, getting more leads, or boosting sales. Make sure to use the right keywords and appealing ad copy.
3. Budget Smart: Choose a spending model that suits your budget. Pay-per-click (PPC) is popular because you only pay when someone clicks your ad.
4. Monitor & Optimize: Regularly check how your ads are doing. Adjust things like your bid, ad copy, or even the audience to get the best results. No point throwing good money after bad, right?

Google Marketing

What's This lah?

• This one’s the big picture. It’s not just about ads but building your brand and making sure people not only see you but also like and trust you. This includes using SEO, content marketing, social media, and even email blasts to create a strong brand presence.

Action Plan:

1. SEO: Start with SEO to make sure your website appears high on Google search results naturally. No pay, just smart use of keywords and quality content.
2. Content Marketing: Produce solid content that adds value. Could be blogs, videos, infographics – anything that educates or entertains, making people want to visit your website.
3. Social Media: Be active on social media. It’s like having a friendly chat with potential customers, building relationships over time.
4. Email Marketing: Use email to keep in touch with your customers. Send them updates, special offers, and useful info to keep them engaged.
5. Analyze Everything: Use tools like Google Analytics or search console to see what’s working and what’s not. Then, tweak your strategies accordingly.

Google Advertising VS Google Marketing

• Google Advertising is like buying those front-row tickets to a concert. You pay more to make sure you're right in the action.
• Google Marketing is more like being a well-known face in the crowd. You’re not just there for one concert; you’re a part of the whole scene, known and recognized for your vibe.

So there you go, boss! Whether you're paying to play or playing the long game, both strategies have their own kaw-kaw benefits. Just depends on what your business needs at the moment lah! Ring me if you need more info about it.

About The Author

A minimalist and workaholic, putting in 10+ hours a day from home. Enjoys solo morning Hollywood movies in less crowded cinemas. A self-proclaimed boring middle-aged guy with no smoking, drinking, karaoke, or nightlife – just pure dedication to work and family. Thrives on the challenge of improving clients' SEO and Google Ads rankings. About TREEY®.