How Much Google Ads Cost in Malaysia?

The cost of Google Ads in Malaysia hinges on your choice among three main execution plans:

3 Google Ads Options for Your Business

  • Handle it yourself.
  • Hire an agency to do it for you.
  • Hire an in-house digital marketer.

Let's assume you're going to handle it yourself. Here’s a straightforward answer.

How Much Google Ads Cost?

First off, the cost of Google Ads can vary dramatically based on several factors, including the type of campaign you're running (PPC, display ads, etc.), the competitiveness of your keywords, the quality of your ads, and more. Are you wondering about the cost for PPC? Or perhaps the investment required for display ads? The way Google charges for ads is highly dynamic, influenced by your ad's performance, the relevance of your keywords, and the engagement metrics of your display ads.

PPC Campaigns: With Pay-Per-Click (PPC) campaigns, you're essentially entering a bidding war for keywords. Costs can range significantly based on how sought-after those keywords are. Industries with high customer lifetime values (like legal services or insurance) might see higher CPC (Cost Per Click) rates.

Display Ads: Display advertising, on the other hand, places your ads on websites (eg. Mudah, Iproperty, The Star, China Press etc) across the internet. These costs can be more variable, depending on the target demographics, the sites you're aiming to appear on, and the visual appeal of your ads.

Performance-Based Charging: Google Ads employs a performance-based model. This means you pay not just for ads being shown, but for the interaction with them. For PPC, this is straightforward – you pay per click. For display ads, costs can accrue through CPM (Cost Per Thousand Impressions), CPC, or even conversion-based pricing, depending on how you've set up your campaign.

Maybe you're thinking, "This sounds like a lot; maybe I should get someone to handle it for me?" You've got options. You could go with a professional agency that manages Google Ads all the time (eg. Certified Google Partner, Certified Google Ads Individual), or maybe a freelancer who might charge less but still knows their stuff. Agencies might have a set fee, or they could take a cut of what you spend on ads a.k.a. management fee on ads spend. It all depends.

Google Ads Agency Malaysia

Think of an agency like a tour guide. You pay them to take you through the Google Ads world because they know all the shortcuts and hidden paths.

  • Costs: Hiring an agency usually means you pay a set amount every month. This can be something like RM 500 to RM 10,000, but it really depends on what you want them to do. Some agencies charge management fee on ads spend, usually around 15% to 30%.
  • Professional: Agencies know what they're doing. They have fancy tools and tricks up their sleeves to make your ads work better. Plus, it means you and your team can keep focused on other big stuff for your business, without sweating the small details of managing ads.

In-House Digital Marketer

Imagine having a dedicated expert, like a full-time handyman for your digital marketing needs. This person is part of your crew, deeply understands your business, and can swiftly adjust campaigns on the fly. It sounds ideal, right? But here's where the waters get a bit murky.

  • The Ideal vs. The Reality: Having an in-house expert seems perfect – they're theoretically all about pushing your business forward 24/7. Reality check - their work is confined to standard office hours, 9am to 5pm. This limitation could miss out on optimizing ads or reacting to data outside these hours.
  • Cost Concerns: You might budget RM3,000 to RM4,500 for this role, but the pros you want won't bite for that. Real talents in Google Ads command RM6,000 to RM8,000, data from jobs classified website shows.
  • Skill Check: Without a skilled supervisor, how will you gauge success? It’s a gamble. The presence of a mentor or superior with deep knowledge in Google Ads is essential for guiding their strategies and ensuring success. 
Criteria Agency (Certified Google Partner) DIY (Self-Taught Google Ads) In-House Staff (Degree in Digital Marketing)
Expertise ✔️ Deep expertise with certification. ✔️ Knowledgeable, possibly uneven expertise. ✔️ Theoretical knowledge, general know-how.
Cost ✔️ Higher upfront, cost-effective long term due to expertise. ✔️ Minimal initial cost, varies by ad spend. ❌ Salary, plus potential training/tools.
Rate ✔️ Retainer fee RM700~RM10K/mo. ❌ No retainer fee. ✔️ Salary RM3K~RM8K/mo.
Time-saving ✔️ All aspects managed for you. ❌ Requires significant time investment. ✔️ Focused solely on your campaigns.
Flexibility ✔️ Quick to scale based on analytics. ✔️ Flexible, but may lack strategic scaling. ❌ May require time to adjust strategies.
Tools ✔️ Access to advanced tools without direct cost. ❌ Investment in tools necessary. ❌ Company must provide tools.
Insights ✔️ Professional, data-driven insights. ✔️ Based on personal learning and experimentation. ✔️ Regular insights, but may lack depth.
Risk ✔️ Shared risk due to accountability and expertise. ❌ Full responsibility for outcomes. ✔️ Some risk, dependent on performance.
Personalization ❌ May manage multiple clients, less personalized. ✔️ Highly personalized to own business. ✔️ Custom-tailored but limited by experience.
Communication ❌ May not be as immediate as in-house. ✔️ Immediate, as you are managing. ✔️ Direct, in-house communication.
Deep Industry Insight ✔️ Broad perspective from working with diverse clients. ❌ Limited to personal and online research. ✔️ Theoretical industry knowledge.

Our Google Ads Services

google ads cost malaysia

Why TREEY® Is Your Go-To for Google Ads

  • Digital and Cost-Smart: We work online, operate without an office, which means lower costs for us and better prices for you. Our team is all pros - no part-time gigs here.
  • Top-Notch Skills: With over 12 years under our belt and a Certified Google Partner badge, we know our stuff. We’ve worked with 70+ of industries/businesses, so we’re ready for anything.
  • Straight-Up Pricing: No hidden fees.
  • No Strings Attached: No contracts here. We believe our results will keep you coming back.

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About The Author

Spent a solid decade in manufacturing and retail before diving into the digital marketing scene with my own agency. Here's the deal: No fancy talks, just results. Certified by the big guns like Google, Shopify, and Meta. Driving over RM95mil in revenue for our clients annually.