Deciding whether to hire an in-house digital marketing executive or to outsource your Google Ads management can be tricky, especially when costs seem comparable. We'll take a closer look at the financials and the intrinsic value each option offers, helping you make a more informed decision for your business.

Google Ads Cost: In-House Staff vs Digital Marketing Agency

In-House Digital Marketing Executive

Hiring a digital marketing executive with less than five years of experience typically costs about RM4.5k per month. This figure includes the basic salary plus benefits like EPF, SOSCO, and annual bonuses.

• Expertise Level: Moderate, dependent on individual capability and experience.
• Efficiency and Scalability: Limited to the knowledge and bandwidth of the individual. Expanding capabilities or scaling efforts quickly can be challenging.
• Tailored Strategy: In-house staff can closely align strategies with the company’s overall marketing goals due to a better understanding of the internal company culture and brand.

Outsourcing to an Agency

Outsourcing your Google Ads management to a certified Google partner that provides reliable results and includes ads management and strategy advisory services averages RM3.5k per month. 

• Expertise Level: High, agencies typically have specialized knowledge in various aspects of search engine marketing (Google Ads).
• Efficiency and Scalability: High, agencies can scale campaigns efficiently and implement cutting-edge strategies with their tools.
• Tailored Strategy: While agencies work to understand your brand, there may be slight gaps in brand alignment compared to an in-house team.

One Employee or a Whole Agency: Which Packs More Punch for Your Google Ads?

Given the figures, both hiring and outsourcing come at similar costs. However, it's crucial to consider not just the monetary investment but also the return in terms of expertise, efficiency, and scalability.

• Single Staff Limitations: One staff, despite being fully dedicated to your company, may not match the collective expertise and resources of an agency.
• Agency's Collective Strength: An agency brings a team's worth of knowledge and tools, often making it more capable of handling diverse strategies and complex campaigns that can adapt quickly to changes in the market or Google's algorithms.

Making the Smart Choice for Your Business

Boss, it’s all about leveraging the best resources to get top results for every ringgit spent. If your priority is maximizing expertise and scalability without the overhead of employment, then partnering with a certified Google partner like TREEY® might just be your best move. We’re here to make your ad spend work harder and smarter, guaranteeing you that top spot in the search results, no sweat!

About The Author

A minimalist and workaholic, putting in 10+ hours a day from home. Enjoys solo morning Hollywood movies in less crowded cinemas. A self-proclaimed boring middle-aged guy with no smoking, drinking, karaoke, or nightlife – just pure dedication to work and family. Thrives on the challenge of improving clients' SEO and Google Ads rankings. About TREEY®.